What We Achieved: Branding | Stationery Design | Responsive, Content Managed Website | Hosting
Dentistry@BD4 is a Bradford-based dental practice offering all the treatments you would expect a NHS dentist to offer. In 2015 the consultants asked Kariba to help them promote their range of affordable advanced cosmetic treatments. To achieve this successfully we suggested a full rebrand and website package that would help gain traction with the practice's existing customer base and attract new clients.
To maintain the practice's existing status we came up with the Proud of our Values, Proud of our Community strapline along with a heart shaped tooth logo that symbolised caring and dentistry. For the website we created an animated skyline of Bradford that would enforce the proud of our community messaging. We also incorporated 'real' looking people that would engage and resonate with the target audience.
The branding and heart shaped tooth emblem was rolled out across a range of eye catching stationery.
Since the new site went live we've seen a month on month increase increase in traffic of over 80%, 90% of whom are new prospects.