Gauntlet Group (Leeds)
What We Achieved: Branding | Websites | Stationery | Signage | Email Marketing
Gauntlet Group is one of the fastest growing insurance brokers in the UK. In conjunction with a move to a brand new office, the Kariba team were tasked with rebranding the business, which has a number of facets including Risk Management, Health & Safety and a new Enterprise division. The challenge was to give each aspect of the business its own individuality whilst ensuring elements of the overriding Group brand were maintained.
We developed a confident and striking new brand identity for Gauntlet Group that adopted several colour ways in the 'cross bar' of the 'A'. This enabled us to effectively differentiate the individual sub brands of the business. These were then rolled out across signage, business cards and letterheads as well as a series of bespoke websites that are individually optimised to harness search potential.
In the 15 years that we've been working with Gauntlet Group we've helped the business succeed by marketing them in niche areas of insurance, such as bus and coach (where our website has been in the top 3 of Google for over 5 years). The new rebrand marks Gauntlet Group's arrival as one of the major forces in the insurance world. Today Kariba is continuing to help Gauntlet expand its network of 'appointed representatives' through ongoing email marketing and search optimisation.