Search Engine Optimisation | User Experience | Pay Per Click
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the process of seeking to maximise the number
of visitors to your website by endeavouring to make it appear high on the list
of results returned by a search engine.
Kariba applies a number of proven methodologies and software tools in
order to optimise its websites. Our expertise in keyword research, website
navigation and construction is vital at the planning stage of the
process. This is when we seek to optimise the ease with which visitors
will search for and find your products and services in line with your
The role of Google's search engine is key and requires us constantly to
keep up to date with changes to their search guidelines. The authority
or ranking of your website is maintained and improved through content
updates and refinements. These can be made by you via the content
management system (CMS) that we put in place or collaboratively as part
of an ongoing Kariba managed service.
User Experience (UX)
How easy is it for your prospects and customers to navigate your online marketing material to access the products and services that you want them to reach?
When designing and developing a website or email campaign, Kariba focuses on the clear, simple journey your prospect or customer will take, the User Experience (UX).
Kariba provides UX services as standard when building a website or delivering an email marketing campaign. We anticipate online behaviours and interactions from the outset by creating user-centred designs, effective information architectures and clear calls to action. Our experience in visual logic and colour design psychology is also important.
Kariba also offers custom UX services which can be targetted at specific online projects. Processes include: evaluating and implementing the most appropriate measures for your project; analysing results; identifying improvements that can be made; implementing changes; and testing those improvements.
The approach to UX is constantly evolving as the industry identifies and develops new techniques and ways to apply them.
Kariba have been localising PPC for businesses in Yorkshire and the rest of the UK for years and we know how to target gaps in the market that haven't been utilised. Through research, competitor analysis and extensive knowledge of the way users search and put together key phrases, we're able to guarantee enquiries for our clients.